Alexandra K Murphy | Copywriter

Alexandra Murphy

I’m a copywriter and editor with 8 years experience creating content for e-commerce, editorial, digital marketing and social media.  


I have experience working for high-street brands and boutique retailers, plus fast-paced digital publications. You might have come across my work on M&, Amazon, Barclays, Lacoste or Mulberry.

I also teach yoga - if you’re looking for that, I have a separate website: it’s here.

 Examples of my work

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SEO-boosting, returns-reducing product descriptions are my speciality. I've written for designers from Lacoste to Mulberry, and for big high-street names like M&S.

For more examples, click here.


Homepage copy & content planning

For four years, I managed the M& homepage, a page that receives over 2 million visits per week. I wrote headlines, copy and CTAs - and analysed the data in real time to ensure that the copy was doing what it needed to.

For more examples, follow this link.


Customer communications

I’ve crafted engaging, effective emails for a variety of brands, with the intention of showcasing new products, selling tickets for events or seeking out new sign-ups.

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site content

From blog posts to buying guides, I have helped to craft inspirational features for clients such as M&S, Barclays, and Amazon - plus my own site - and more.

For more examples, head this way.


 Get in touch: email me