I’m a copywriter and editor with 8 years experience creating content for e-commerce, editorial, digital marketing and social media.
I have experience working for high-street brands and boutique retailers, plus fast-paced digital publications. You might have come across my work on M&S.com, Amazon, Barclays, Lacoste or Mulberry.
I also teach yoga - if you’re looking for that, I have a separate website: it’s here.
Examples of my work
SEO-boosting, returns-reducing product descriptions are my speciality. I've written for designers from Lacoste to Mulberry, and for big high-street names like M&S.
For more examples, click here.
Homepage copy & content planning
For four years, I managed the M&S.com homepage, a page that receives over 2 million visits per week. I wrote headlines, copy and CTAs - and analysed the data in real time to ensure that the copy was doing what it needed to.
For more examples, follow this link.
I’ve crafted engaging, effective emails for a variety of brands, with the intention of showcasing new products, selling tickets for events or seeking out new sign-ups.